The first Royal vacuum cleaners were made by the P.A. Geier Company in 1905, establishing Royal as the oldest vacuum cleaner manufacturing company in the world. Mr. Geier started producing his metal cleaners by hand in a backyard garage in Cleveland, Ohio.
Over the course of the twentieth century, Royal evolved as a successful home appliance manufacturer under the leadership and guidance of owners and investors who strived to continuously refine their operations to meet their customers’ needs.
In 1981, a small group of investors saw an opportunity to purchase the company and to bring a fresh, new, sales and marketing strategy. With this new leadership, the new Royal Appliance Mfg. Co.'s sales grew from just under $5 million in 1981 to over $428 million in 2001.The new marketing approach included aggressive advertising and new distribution strategies. In 1984, Royal introduced an innovative new product -- the Dirt Devil® Hand Vac-- which has grown to become Royal's signature product and the largest selling hand-held vacuum cleaner in the United States.
Royal is dedicated to building brand loyalty through customer satisfaction by providing customers quality products that meet their cleaning needs. Continuous innovation and quality in its products, advertising and operations are the key
drivers of Royal Appliance’s future growth.
Royal’s line of products with the Dirt Devil brand name include uprights, stick vacuums, canistervacuums, hand vacuums, and carpet shampooers. These products are all available through govacuum.com
Call us Toll Free 1-866-GoVacuum to know more about our Royal Vacuum Cleaner Deals!
